April 29, 2008 - When seeking to build brand awareness for a hotel or resort, whether new or established in the market, one of the smartest moves a hotelier or travel executive can make is to find a PR agency that specializes in travel public relations. Those agencies that are familiar with the industry, such as Abelow PR, have the ability to recognize what is new and different that will peak the interest of the media. That applies to both traditional media such as the New York Times and the Wall Street Journal and influential travel magazines like Conde Nast Traveler as well as online sites like Trip Advisor and CNN.com..